Redefining the Titans
ACPS Heralds a New Era, Working with Students and Community to Replace School Names From a Racist Past
The Alexandria City School Board voted, on April 8, 2021, to replace the names of two schools that were intrinsically linked to Alexandria’s racist past, selecting Alexandria City High School and Naomi L. Brooks Elementary School to replace T.C. Williams High School and Matthew Maury Elementary School. The nine School Board members were unanimous in adopting these names, following a recommendation from Alexandria City Public Schools (ACPS) Superintendent Dr. Gregory C. Hutchings, Jr. and a robust student and community engagement process known as The Identity Project which launched in July 2020. The new names will take effect on July 1, 2021.
Alexandria City High School
Since the early 1900s, ACPS has had a variation of high schools with 11 different names. The current high school officially became T.C. Williams High School in 1962, named after the former ACPS superintendent, who was a staunch segregationist. From the early stages of The Identity Project, the name Alexandria High School rose to the top during the community submission process. Learn more about the new name through the Identity Project.
New Logo Competition for Alexandria City High School
Note: This competition is now closed.
Competition Guidelines and Rules
Alexandria City Public Schools (ACPS) is looking for a new logo that will support the new name for T.C. Williams High School which will be known as Alexandria City High School as of July 1, 2021.
In order to engage our students in this process, ACPS has announced a competition to design a new logo. The new logo may be used on ACPS websites, social media sites, business cards, letterhead, banners, souvenir trinkets and gifts, school apparel or uniforms, facility signage, or anywhere else ACPS chooses. This document describes the official requirements and rules of the competition.
By entering, participants agree to be bound by these contest rules. Violating any rule or not following instructions may eliminate a participant’s eligibility without notification. ACPS has the right to disqualify any entrant at any time at its sole discretion.
The contest is open to Alexandria City Public Schools (ACPS) currently enrolled students only.
Submission Guidelines, Timeline, and How to Enter
- The contest is open from 12:01 a.m. April 9, 2021, and closes at 11:59 p.m. April 30, 2021. Late submissions will not be considered. The Superintendent’s School Logo Design Review Committee will select the finalists on May 7, 2021.
- All entries must be submitted electronically to ACPS. Submissions must include the full name of the student who designed the logo, parent’s name, email address, postal address, and phone number.
- On May 7, 2021 *, ACPS will share the top three to five selections and launch a community poll on its website to select the final choice. The community poll will close on May 17, 2021, at 11:59 p.m. The final selection will be announced in late May 2021.
- One or more submissions per person or group are acceptable. Each submission must be submitted separately through the submission form. Contestants are permitted to work in groups.
- There is no fee to enter the contest, and there is no prize for the winning design.
* Updated on May 7, 2021.
Logo Design Guidelines and Parameters
The logo design must:
- Be simple. Do not include too many small details.
- Incorporate the high school name (abbreviated or spelled out).
- Include the school colors of red, blue, and white. Use of any other colors will not be accepted. Avoid gradients and half-tones. The logo design should also work in black and white.
- Be submitted as a JPEG file. The original design may be created on a computer or by using colored pencils, crayons, markers or paint, however, the final submission must be submitted digitally as a JPEG file.
- Be visually appealing on both small (as small as 2 cm x 2 cm) and large scales (banners and building signage).
- Be appropriate for a professional business setting.
- Reflect the values of ACPS. This includes promoting the ACPS Strategic Plan: Equity for All, upholding the core values of the school division and reflecting the long-standing tradition of Titan pride.
Need help? See these tips for what makes a good logo. Also, see these samples of previous Titan logos:
- Entrants affirm their submissions are their own original work, have not been copied from others or from previous designs, including their own, and do not violate the intellectual property rights of any other person or entity.
- Submissions become the sole property of ACPS and may be changed or manipulated for any ACPS purposes, including, but not limited to, display on websites, business cards, letterhead, posters, and other materials. Entrants agree, upon request by ACPS, to execute such documents as ACPS believes to be necessary to formally assign such rights to ACPS.
- ACPS shall have the right to adapt, edit, modify, or otherwise use the selected submission in part or in its entirety in whatever manner it deems appropriate.
- ACPS reserves the right to choose not to use the winning entry as described in these contest guidelines.
- ACPS reserves the right to use any other entry for promotional purposes in the future.
- If the selected artist is determined to have violated any rules, ACPS reserves the right to select another submission, even if the determination is made after the selection has been announced.
Determination of Selected Logo
- The top three to five entries will be selected by the Superintendent’s Logo Review Committee composed of students, staff, a School Board member and community/alumni of ACPS. Their decision will be final and no further correspondence shall be entered into.
- Entries will be judged on their visual appeal, adherence to the concept prompting the contest, quality of design, and ease of reproduction for the purposes stated above.
- The selected artist will be notified via email and the selected logo will be announced on the ACPS website, newsletter and social media platforms.
- ACPS is not responsible for lost, late, misdirected, incomplete, illegible or otherwise unusable entries, including entries that are lost or unusable due to computer, internet, or electronic problems.
- ACPS reserves the right to cancel or modify the Contest and select the logo by alternate means if fraud or technical failure is determined at any time by ACPS, including after the submission window has closed.
- ACPS is not liable, for the purpose of selected artist notification and delivery, in the event the selected artist has provided incorrect, outdated, or otherwise invalid contact information.
- By submitting an entry for the ACPS logo contest for the high school renaming, the entrant agrees that the intellectual property and design will be the sole property of Alexandria City Public Schools (ACPS). The entrant also understands that the design might be manipulated to meet all ACPS brand standards and guidelines. The entrant agrees to work with ACPS Communications Office in finalizing the artwork for graphic use. The entrant also agrees to their full name being used in promotional and media release materials concerning the contest.
- Under no circumstances will any party submitting an entry be entitled to any fee, commission, royalty or any other form of payment or compensation in connection with the consideration, selection or use of any submitted logo.